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Dot COM Dominance Drives Brand Leadership Position

June 10, 2014

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Driven by tremendous momentum of .com websites and the overwhelming marketing spend behind .com, consumers associate .com as THE credible online brand for websites. As reported in Techie.com, “Branding your startup, and why the dotcom still wins”, there are approximately 10 times as many .com domains as the next most popular TLD choice and nearly three times as many .com’s as all of the next 160 generic TLDs combined. The below list of names accumulated shows the aggregated marketing force which sustains .com as the market leading TLD. These are just a few examples of the approximately 115 million .com domains registered.

About.com Dollars.com Personalloans.com
Alarm.com Domainname.com Phone.com
Alerts.com Domains.com Photo.com
Amazon.com Drugs.com Pilot.com
Answers.com Earth.com Pizza.com
Antispyware.com Eyeglasses.com Pr.com
Art.com Feedback.com Printer.com
Auction.com Fish.com Privatejet.com
Autos.com Floor.com Property.com
Barcelona.com Fly.com Puzzle.com
Beauty.com Freecreditreport.com Freecreditreport.com
Beer.com Fund.com Rebates.com
Berries.com Funeralhomes.com Recycling.com
Best.com Fungames.com Refinance.com
Bestparking.com Giftbasket.com Relocation.com
Bike.com Greeting.com Rentalcars.com
Bill.com Guns.com Restaurant.com
Bingo.com History.com Ringtones.com
Bookmarks.com Hobbies.com Runningshoes.com
Box.com Homeownersinsurance.com Salesforce.com
Brazil.com Homes.com Save.com
Brown.com Hostels.com Savings.com
Call.com Hotels.com Screensavers.com
Cameras.com Image.com Seniors.com
Candy.com India.com SEO.com
Capital.com Insurance.com Server.com
Car.com Internships.com Shop.com
Cars.com Invention.com Slots.com
Care.com Invest.com Soap.com
Caring.com Investing.com Social.com
Carrentals.com Ipo.com Software.com
Casino.com Jackpot.com Sublet.com
Challenge.com Jerusalem.com Sublets.com
Chess.com Jobs.com Taxes.com
Cinema.com Korea.com Templates.com
Classmates.com Lawyer.com Ticket.com
Clothes.com Loans.com Tickets.com
Collage.com Local.com Today.com
Computer.com London.com Toys.com
Concierge.com Masters.com Tutor.com
Coupons.com Mediation.com University.com
Creditcards.com Melbourne.com Vodka.com
Curious.com Military.com Voip.com
Data.com Mortgage.com Website.com
Datarecovery.com Newyork.com Websites.com
Dating.com Nextdoor.com Wine.com
Deposit.com Nuts.com Wines.com
Desk.com Office.com Work.com
Diamond.com Patents.com Wrestling.com
Doctor.com Payment.com Zip.com

.Com wins in sports as well. All these teams market themselves using their .com’s. When at games these are the names that are prominently displayed in stadiums and fields. The equivalent of Billions of dollars worth of .com branding.

NBA   www.NBA.com
Portland Trail Blazers www.TrailBlazers.com
LA Clippers www.Clippers.com
NY Knicks www.Knicks.com
LA Lakers www.Lakers.com
New Orleans Pelicans www.Pelicans.com
San Antonio Spurs www.Spurs.com
Golden State Warriors www.Warriors.com
Boston Celtics www.Celtics.com
Philadelphia 76ers www.76ers.com
Toronto Raptors www.Raptors.com
Chicago Bulls www.Bulls.com
Detroit Pistons www.Pistons.com
Indiana Pacers www.Pacers.com
Milwaukee Bucks www.Bucks.com
Atlanta Hawks www.Hawks.com
Charlotte Bobcats www.Bobcats.com
Miami Heat www.Heat.com
Houston Rockets www.Rockets.com
Memphis Grizzlies www.Grizzlies.com
Denver Nuggets www.Nuggets.com
Minnesota Timberwolves www.Timberwolves.com
Phoenix Suns www.Suns.com
Sacramento Kings www.Kings.com

NFL   www.NFL.com
San Francisco 49ers www.49ers.com
Tampa Bay Buccaneers www.Buccaneers.com
San Diego Chargers www.Chargers.com
New York Giants www.Giants.com
Green Bay Packers www.Packers.com
New England Patriots www.Patriots.com
Miami Dolphins www.Dolphins.com
Cincinnati Bengals www.Bengals.com
Cleveland Browns www.Browns.com
Pittsburgh Steelers www.Steelers.com
Indianapolis Colts www.Colts.com
Jacksonville Jaguars www.Jaguars.com
Oakland Raiders www.Raiders.com
Washington Redskins www.Redskins.com
Minnesota Vikings www.Vikings.com
Carolina Panthers www.Panthers.com
Seattle Seahawks www.Seahawks.com

MLB   www.mlb.com
New York Yankees www.Yankees.com
Kansas City Royals www.Royals.com
San Diego Padres www.Padres.com
New York Mets www.Mets.com
Los Angeles Dodgers www.Dodgers.com
St. Louis Cardinals www.Cardinals.com
Los Angeles Angels www.Angels.com
Boston Red Sox www.RedSox.com
Chicago White Sox www.WhiteSox.com
Toronto Blue Jays www.BlueJays.com
Philadelphia Phillies www.Phillies.com
Chicago Cubs www.Cubs.com
Detroit Tigers www.Tigers.com
Colorado Rockies www.Rockies.com
Atlanta Braves www.Braves.com
Seattle Mariners www.Mariners.com
Milwaukee Brewers www.Brewers.com
Baltimore Orioles www.Orioles.com
Cincinnati Reds www.Reds.com
Houston Astros www.Astros.com
Oakland Athletics www.Athletics.com
Washington Nationals www.Nationals.com
Miami Marlins www.Marlins.com
Arizona Diamondbacks www.Diamondbacks.com
Cleveland Indians www.Indians.com
Pittsburgh Pirates www.Pirates.com

ALSO … Top brands all use versions of a .com to promote their online presence.
Below are 100’s examples. Again this all points to the power of the .com from a branding perspective.

Brand Name Website
Adobe www.adobe.com
Amazon www.amazon.com
American Airlines www.AmericanAirlines.com
American Express www.americanexpress.com
Apple www.apple.com
AT&T www.att.com
Audi www.audi.com
Bank of America www.bankofamerica.com
Best Buy www.bestbuy.com
BMW www.bmw.com
Boeing www.boeing.com
BP www.bp.com
Budweiser www.budweiser.com
Burberry www.burberry.com
Canon www.canon.com
CCN www.cnn.com
Chanel www.chanel.com
Chase www.chase.com
Chevron www.chevron.com
China Mobile www.chinamobile.com
Cisco www.cisco.com
COACH www.coach.com
CVS www.cvs.com
Dell www.dell.com
Delta www.delta.com
Discover www.discover.com
Discovery www.discovery.com
Dollar General www.dollargeneral.com
Dunkin Donuts www.dunkindonuts.com/
DURACELL www.duracell.com
Ebay www.ebay.com
ESPN www.espn.com
Exxon Mobil www.exxonmobil.com
Facebook www.facebook.com
FedEx www.fedex.com
Ferrari www.ferrari.com
Ford www.ford.com
FOX www.fox.com
Frito-Lay www.fritolay.com
GE www.ge.com
Gillette www.gillette.com
Google www.google.com